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Founded by Nunatsiavut Inuk Jessica Brown in 2024, St. John's Fashion Week (SJFW) aims to revolutionize the fashion industry in the capital of Newfoundland and Labrador. SJFW promotes local and Indigenous designers and artists through culturally relevant and inclusive curated fashion events. With support from Celebrate NL and the Year of the Arts, our team is committed to elevating our creative hub. Our ultimate goal is to put St. John's on the map as a leading fashion destination, enhance the city's culture, and stimulate economic growth within the local community.